Point of purchase Packaging
A new box design that increased sales by 200%. This customer was an inventor of a very unique toothbrush product that needed promoting. They needed packaging and sales support material. I created packaging that would work as a POP display for a counter, or at the checkout register, or a stand-alone case. The product could be hung or kept in the box.
Sunlight Supply Packaging
Researched and designed a rebrand of the company’s top retail brand that increased sales by 25%. The design went to full color packaging, upgraded from 2-color flexography printed directly on corrugated boxes. I wanted to create interest with a few key features right on the front of the packaging. On the back, there was the full list of features. This branding design was executed for the full product line.
The box on the left is a 3-color design, flexographically printed with a full color offset printed label applied to it. The box on the right is a 2-color flexographic print at 65dpi line screen on corrugated boxes, using black as the trap. The box was too big for full color, being 4ft long. A full color label is applied to the end of the box.
This was packaging concepts for a 2-color print on brown corrugated boxes. We were looking to move to a more earth-friendly packaging that would be made from recycled materials and use water-based inks.
Hempsi CPG Packaging
Updated all labels, boxes, and bags for CPG packaging to meet USDA organic specifications and FDA supplement specifications for sale in retail locations of Hempsi CBD extract and hemp seed product line.
Toy Packaging
Blister card with a die-cut for the product to be sandwiched in and hung on the shelf. Tried to give a feel of motion.
A game board package created for a stock version similar to Monopoly. I created the game board, cards, the money, and the rules.
The Squiggle pen was one of Hart Toys main toys. We did a themed version for the 60’s. I designed the full color packaging to work for all three pen designs.
The Touch n' Twirl doll was a new toy that came in a clamshell. The packaging had limited selling space, but I came up with the concept that had her dancing on a dance floor in a ballroom, like a princess.