Catalog Covers
Catalog cover designs through the years for Sunlight Supply, Inc. Most are for the Hydroponic Gardening side of the business. One cover is for the Aquarium division.
Here are two other types of catalogs that were created for slightly different target audiences. We expanded into garden centers and created a targeted product offering specific to their business. We also created a Brand catalog just selling our product brands that could be sold into other industries. This catalog was created in-house using our high capacity copier that could perfect bind the catalog.
Catalog Creation Process
Catalog creative process for 2015 dealer catalog cover. Since it was our 20 year anniversary we asked our customers to submit photos to be used for the catalog cover. All covers were customer provided photos. The final concept we chose had all customer photos used. We felt it important to show all since they were the reason we were still in business. It was a play off of polaroid photos from each customer for the final cover.
Creative process for the the 2013 dealer catalog cover. Each concept I tried to show very different ideas. The final idea, I tried to tell the story of growing indoors through all four seasons of the year. Each window pain shows an image of each of the four seasons with the pepper plants in the foreground.
Page Layouts
Here are pages from the Aquarium catalog that I created using Adobe InDesign. Each section has a die cut tab divider with colorful coral image to divide the types of products. I created display informational pages and product pages that included dimensions, upc, dealer pricing and manufacturer suggested retail pricing. Please note, I have blurred the dealer pricing.
This is from the 2010-2012 catalogs page layouts. Sunlight Supply utilized a vendor to create a custom template web based system to create our catalog. We put the information into the web based database and the pages were created with templates. This method became problematic since it was not connected to the company's business system and not enough flexibility to change the design. I created all the advertisements to fill empty pages. The catalog die cut tab sections were created in InDesign. Each colored tab separated the product category.
Here are the 40 plus brands that Sunlight Supply supported. I worked closely with the executive team, category/sourcing team, and design team to create and populate 30 plus brands in 2-year time frame.
Created a infographic for the 20 reasons why customers should do business with Sunlight. I created eye catching, easy to read visual representations for conversions and measurements. Added informational explanations for logo certifications throughout the catalog.
In 2013 we moved to be able to create the catalog using a database import into the page layouts. I was able to do this by utilizing a plugin in InDesign called EZCatalog to build the catalog using templates. EZCatalog would hold the product data including pricing, case quantity, sku numbers, upc, dimensions and more. This information was then used to produce the page layouts based off templates. The pages were easily updated in the product data changed. Since the layout was all in InDesign, anything could be modified as needed. This reduced the time to create and print the catalog by 25-30% saving the company money.
